Softruck: Expanding Horizons in the Tracking and Insurance Market, We’ve Arrived in Chile!

The successful trajectory of Softruck in the tracking and insurance market has been marked by innovation, quality, and reliability over the past 11 years. With our cutting-edge technology already recognized in Brazil and with a growing presence in countries such as Uruguay, Argentina, Mexico, Paraguay, and Colombia, we are excited to announce our entry into the promising Chilean market.

Vision and Commitment

Since our inception, in the constant pursuit of excellence in vehicle security solutions, we have maintained an unwavering commitment to customer satisfaction.

Expansion into Chile is a natural step in our mission to provide cutting-edge technology to protect what matters most to our customers: their operation, their businesses, and above all, the protection of their clients’ assets.

The Potential of the Chilean Market

Chile offers a favorable environment for vehicle tracking technology companies, with a stable economy and a growing automotive market.

With robust infrastructure and a growing demand for security and fleet management solutions, we see in Chile a strategic opportunity to expand our global presence.

An example of a technology company we met on our last visit to Chile, extremely competent, is MCI Telecom. A leading company in the Chilean market offering products for tracking and IoT, in addition to national and international SIM cards. They also produce various advanced technology devices and electronics in general, and we were impressed with their products and technological innovations.

Marcelo Lapi (CEO Softruck), Paul Aguayo (CEO MCI), and Kevin Escalona (Head of Sales) – MCI Telecom

Another company we encountered, very interesting in the Chilean market and also engaged in producing innovative technologies focused on fleet management and tracking, is Waffi. They focus on inputs to assist and facilitate the installation of a tracker on vehicles. In this way, they offer trackers, sensors, installation inputs, among a series of other specialized products for installer technicians.

Pablo Soto (CEO Waffi), Marcelo Lapi (CEO Softruck), and Angélica Medina (Sales Head Waffi) – Waffi

Our Technology, Your Customer’s Security

We also want to introduce our technology to the Chilean market! Softruck’s entry into Chile brings with it our full line of tracking and insurance solutions, powered by state-of-the-art technology and supported by a dedicated team of software development and tracking and insurance solutions experts.

From GPS tracking systems to remote immobilization devices, we offer our clients, entrepreneurs in Chile, the peace of mind and security they need to protect their clients’ most valuable assets.

Other highlights of our software solutions include our predictive AI technology, where we can predict a vehicle’s location in our system (even if its tracker is disconnected), geofencing systems, infinite histories of fleet location, and much more.

Commitment to Excellence

Just as we have done in all the markets where we operate, we are committed to offering not only high-quality products but also exceptional customer service.

Our LATAM customer support team is ready to provide personalized support and tailor-made solutions to meet the specific needs of each customer in Latin America.

Cristóbal Villaseca – VTS Systems and Marcelo Lapi (CEO Softruck)
Cristian Garrib (CEO TEI GPS), Marcelo Lapi (CEO Softruck), and Sebastián Garrib (CEO Global)

Together Toward the Future

As we celebrate this exciting expansion into Chile, we recognize that our success is the result of the ongoing support of our customers, partners, and collaborators in all the other countries where we operate. We also look forward to building lasting relationships in the Chilean market and continuing our mission to protect and empower our customers, today and in the future.

At Softruck, we are committed to making roads safer, businesses more efficient, and the world a better place. Join us on this journey as we advance toward new horizons in the tracking and insurance market.